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Mysteeq was born as a simple idea of sharing old forgotten concoctions that mothers passed on to their children over the years – simple home remedies created using everyday household ingredients.
As our founder, Lavanya says, ” I would come back home from a crazy photoshoot and apply this soothing mask made of chickpea flour, rose water, and yogurt. After 15 minutes, my skin was super soft and supple despite all the makeup and environmental vagaries that I was exposed to.”
When these ideas started gaining popularity amongst friends and family, Lavanya and Rajesh started exploring the idea of creating a clean natural skincare line that would unlock mysteries’ of the past and further be enhanced by modern breakthroughs in skincare science – that is how MYSTEEQ was born!
MYSTEEQ aims to provide the best solutions in Skincare & Beauty experience, enhancement, and protection strongly grounded in the belief of affordable luxury. The first line to be launched by MYSTEEQ is the Beaker & Pestle all-natural skincare line leveraging ancient skincare methodologies and ingredients used in different cultures along with modern breakthroughs and actives combining the best of both worlds.
It is our endeavor to create products which offer you the best of ancient and modern, products that are clean but super effective, products that are luxurious but affordable, products that will constantly strive to be better as we learn and grow with research and development.
Being a Beauty Pageant winner, a renowned model and an Indian film actress, Lavanya has been associated with the beauty and entertainment industry for over 20 years. And, that is what inspired her to include organic grounded methods in her daily skin and health care regimen. She went on to create her own recipes in food and skincare which were loved by her friends and associates alike. This further prompted her to create MYSTEEQ – to unravel the mysteries of beauty through time-tested traditional beauty recipes passed on through generations. Today, as the founder of Mysteeq, Lavanya oversees the formulation and creation of all the products under the banner and ensures that it unlocks the perfect beauty secret!
Rajesh is a proven business leader with over 25 years of experience in all aspects of retail, business strategy, banking, and other financial services. He has a deep understanding of product and pricing management, profitability analysis, customer experience management, operations, and business management.
He has held senior executive-level positions in large multinational organizations across the globe and is adept at developing and executing business strategies with the ability to create new and innovative distribution channels.
Both Lavanya and Rajesh are business graduates with strong value systems, convictions, ability, and capability to create customer-relevant products and brands.
The MYSTEEQ logo symbolizes the beautiful mountains and the design incorporates the colors of Aurora Borealis.
The colors, the logo, and the design stand for harmony and natural beauty, which is exactly what the brand strives to deliver. How we look always matters because it reflects how we see ourselves and how we want others to see us!
For every brand there is a story and the design has to resonate with that story. MYSTEEQ is an all Canadian Skincare brand, born in the foothills of the Canadian Rockies not far from the stunning Canadian Glaciers where often the sky gets lit by beautiful Northern lights. That is what we have tried to incorporate in our design and logo!
The MYSTEEQ journey speaks of relentless months of research and formulations, perfecting combinations, efficacies, and stability. In an industry where every single day a new breakthrough is introduced, our team of expert formulators works constantly to test out the best combinations of ingredients to create the most effective and luxurious products.
At our labs in Edmonton Research Park, we create, research, and customize the very best skincare products! With an AI-backed platform that can analyze skin types, we have the ability to offer you specific boosters that can address your unique skin concerns.
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